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1 – 8 of 8
Article
Publication date: 1 January 1985

Jon M. Hawes, Dale M. Lewison and George E. Prough

Within a marketing framework, the attribute importance perception of corporate buyers and government promoters of distribution facility sites are examined. The results suggest…

Abstract

Within a marketing framework, the attribute importance perception of corporate buyers and government promoters of distribution facility sites are examined. The results suggest some interesting marketing implications for promoters as well as for procurers of physical distribution facilities.

Details

International Journal of Physical Distribution & Materials Management, vol. 15 no. 1
Type: Research Article
ISSN: 0269-8218

Article
Publication date: 1 January 1988

Donald G. Howard and Michael A. Mayo

The article suggests that product management techniques commonly employed for markets in developed countries are inappropriate for markets in less‐developed countries (LDCs). To…

Abstract

The article suggests that product management techniques commonly employed for markets in developed countries are inappropriate for markets in less‐developed countries (LDCs). To market successfully in LDCs, a firm must re‐examine both its product offerings and its product management philosophy.

Details

International Marketing Review, vol. 5 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 March 2003

Grant Lewison

Biomedical research evaluation has traditionally been based on analysis of outputs and their citations by other papers. However we should try to map the routes by which research…

Abstract

Biomedical research evaluation has traditionally been based on analysis of outputs and their citations by other papers. However we should try to map the routes by which research actually improves patient care and reduces illness, and develop indicators for them. We must allow for the lengthy time‐scales involved and the importance of researchers being physically close to healthcare professionals, whose practice can be improved through international and governmental regulations and through approved guidelines. Each of these will depend on a body of research evidence. We must also evaluate the effects of research on policy makers and the public, who often learn about it through the World Wide Web and through the mass media, particularly newspapers. The latter provide a major bibliometric resource but one that needs to be tapped in individual countries using common standards in order to provide internationally‐comparable indicators.

Details

Aslib Proceedings, vol. 55 no. 1/2
Type: Research Article
ISSN: 0001-253X

Keywords

Article
Publication date: 18 September 2007

Bruce D. Keillor, Dale Lewison, G. Tomas M. Hult and William Hauser

This study seeks to devise a research instrument designed to test the direct effects of technical and functional elements of the service encounter on behavioral intentions.

3330

Abstract

Purpose

This study seeks to devise a research instrument designed to test the direct effects of technical and functional elements of the service encounter on behavioral intentions.

Design/methodology/approach

Using data collected from eight different countries, the survey instrument was tested for reliability and validity using confirmatory factor analysis. Hypotheses were then developed related to the service encounter across countries which were then tested using structural equation modeling.

Findings

The findings showed that, in the case of physical good quality, in some cultures the “experience” of the service encounter itself outweighs the tangible “product aspect” of the encounter. This is particularly true in cultures where a higher emphasis is placed on human interactions than the acquisition of materially‐oriented products. In the case of service quality, there was a significant relationship between levels of service quality and purchase intentions in the developed markets in the study but not in the developing markets. Servicescape was found to significantly affect purchase intentions in seven of the eight countries in the study, with India being the exception.

Research limitations/implications

The primary limitation of the study is that of the eight countries sampled, five were either European or English‐speaking.

Practical implications

The study discusses how to maximize service success in a wide range of market environments.

Originality/value

Although aspects of service have been heavily studied in the US market, much less research exists across markets. This paper redresses this imbalance.

Details

Journal of Services Marketing, vol. 21 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 May 1997

Brenna O’Roarty, Stanley McGreal and Alastair Adair

Examines retailers’ evaluation of micro‐scale property selection criteria with particular attention to the impact of locational, physical and lease term factors. Highlights the…

3220

Abstract

Examines retailers’ evaluation of micro‐scale property selection criteria with particular attention to the impact of locational, physical and lease term factors. Highlights the relationship between retail function, store selection and rental value. Survey analysis identifies significant variation by retailing function across a range of factors pertinent to the valuation of shop premises. Concludes that retail function ought to be considered in any assessment of retail rental values using the comparative method.

Details

Journal of Property Valuation and Investment, vol. 15 no. 2
Type: Research Article
ISSN: 0960-2712

Keywords

Article
Publication date: 1 July 2011

Nicholas D Theodorakis, Kostas Alexandris and Yong Jae Ko

This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative…

Abstract

This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative data were collected from a survey of 415 spectators attending a professional football game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Multiple regression analyses was used to assess the mediation effect of Overall Service Quality. Results of the CFA and alpha test supported the psychometric property of the scale. Overall Service Quality was shown to mediate the relationship between the five dimensions of service quality and fans' satisfaction.

Details

International Journal of Sports Marketing and Sponsorship, vol. 12 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Content available
Article
Publication date: 18 September 2007

395

Abstract

Details

Journal of Services Marketing, vol. 21 no. 6
Type: Research Article
ISSN: 0887-6045

Article
Publication date: 10 July 2009

Nicholas D. Theodorakis, Athanasios Koustelios, Leigh Robinson and Achilleas Barlas

This study seeks to examine the moderating role of team identification regarding the relationship between service quality and repurchase intentions among spectators of…

5018

Abstract

Purpose

This study seeks to examine the moderating role of team identification regarding the relationship between service quality and repurchase intentions among spectators of professional sports.

Design/methodology/approach

Quantitative data are collected from a questionnaire survey of 257 spectators attending a professional soccer game in Greece. Multiple regression analyses are used to assess the relationships among the constructs of service quality, repurchase intentions, and team identification.

Findings

Team identification is shown to moderate the relationship between service quality and repurchase intentions among spectators at this professional sports event. Both overall service quality and two specific service‐quality dimensions (“responsiveness” and “reliability”) are found to be positively associated with repurchase intentions only among respondents with low and medium team identification. No relationship is found between service quality and repurchase intentions among those with high team identification.

Practical implications

Managers of professional sports events who wish to increase attendances by improvements in service quality should first segment their customers according to degree of team affiliation. They should then design their service offerings specifically to meet the service‐quality expectations of sports fans with medium or low team identification.

Originality/value

The study provides valuable empirical evidence of the moderating role of team identification with regard to the relationship between service quality and repurchase intentions among consumers of professional sports events.

Details

Managing Service Quality: An International Journal, vol. 19 no. 4
Type: Research Article
ISSN: 0960-4529

Keywords

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